How to Make Your Website Show Up on Google: A Beginner’s SEO Guide for Faversham Businesses
Want Your Website to Show Up on Google? Start Here.
If you've recently launched a website for your Faversham business but can't find it on Google, you're not alone. Getting your website seen online takes more than just publishing a few pages, you need Search Engine Optimization (SEO).
Don’t worry, SEO doesn’t have to be scary or technical. In this beginner-friendly guide, I’ll walk you through simple, practical steps to help your site rank in local Google searches and attract real customers in Faversham and beyond.
What Is SEO (and Why Should You Care)?
SEO stands for Search Engine Optimization. It’s the process of improving your website so it appears higher in search results when someone Googles something like:
“Hairdresser in Faversham”
“Website designer near me”
“Best café in Kent”
The better your SEO, the more visible your site becomes which means more clicks, enquiries, and sales.
Step 1: Get Google to Find Your Website
Before your site can rank, Google needs to know it exists.
Submit Your Site to Google
If you built your site on Squarespace, Wix, or another platform, it may be automatically indexed but it’s still worth submitting your sitemap to Google Search Console.
Create a free Google account
Add your website to Google Search Console
Submit your sitemap: yourdomain.com/sitemap.xml
This helps Google crawl your site faster and track your performance over time.
Step 2: Set Up & Optimise Your Google Business Profile
If you're a local Faversham business, Google Business is your best friend.
Here’s what to do:
Visit Google Business Profile
Create or claim your listing
Fill out your business name, address, website link, services, hours, and photos
Ask happy clients to leave reviews
When someone searches “Hairdresser in Faversham,” your profile is often what shows up first, sometimes even before your website!
Step 3: Add Keywords to the Right Places
Think of keywords as the search terms your ideal customer is typing into Google.
For example:
“Hairdresser in Faversham”
“Affordable hair dresser in Kent”
Use these keywords naturally in:
Page titles and meta descriptions
Headings (H1, H2)
Image alt text
Page URLs (e.g. yourdomain.com/hair-dresser-faversham)
Paragraphs and service descriptions
Don’t overdo it — write for people first, Google second.
Step 4: Build Helpful, Local Content
Search engines love useful content — and so do your visitors.
A few beginner-friendly ideas:
Write a blog post like “Top 5 hair style trends in Faversham 2025”
Create service pages
Include FAQs based on real customer questions
This helps Google understand what your business does and where you do it.
Step 5: Link Internally (And Externally)
Links are like pathways that help Google (and users) navigate your site.
Internal links:
Link from your homepage to your services
Link blog posts to your contact page
External links:
Link to trusted sites (e.g. Google, local Faversham directories)
Aim to get links from other local businesses or blogs to boost your authority
Bonus Tips for Local SEO in Faversham
Mobile-first matters: Make sure your site looks great on phones — Google prioritises mobile-friendly sites.
Speed counts: Compress images and remove unnecessary features to keep loading times fast.
Use location naturally: Mention “Faversham,” “Kent,” and nearby areas where it makes sense.
Final Thought: SEO Takes Time But It’s Worth It
Getting found on Google doesn’t happen overnight but if you follow these simple SEO tips, you’re already ahead of the game. As a local web designer in Faversham, I help businesses like yours show up online, attract customers, and grow sustainably.
Need Help with SEO or a Website Audit?
Whether you’re starting from scratch or trying to improve your current site, I can help you:
Build a website that is optimised for Google
Write SEO-friendly content that connects with your audience
Need a little help with your website?
Whether you’re starting from scratch, your current website needs a refresh, or you just need help making a few changes, I’d be happy to help.
Professional website design starts from £345, with clear one-off pricing and no ongoing maintenance contract required.